The language of media framing: The case of North Macedonia's Ex-Prime Minister

Shalevska, Elena (2019) The language of media framing: The case of North Macedonia's Ex-Prime Minister. In: Conference on Digital English World-Wide: Corpus and Discourse Analysis, June, 2019, Chemnitz, Germany. (Unpublished)

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Abstract

After failing to come and begin his two-year prison sentence, N. Macedonia's ex-Prime Minister, in a simple Facebook post, said he was fleeing to Hungary. This was how a media outburst began in November 2018-an outburst that is still omnipresent in the Macedonian media. This paper approaches the media discourse on this event through content analysis: texts from what are considered to be some of the most popular web portals in North Macedonia will be analysed in order to identify specific linguistic patterns, distinctive vocabulary, metaphors and comparisons, jargons, and contrasting techniques that convey different messages to the people reading them. While some web-portals tried to justify his flight portraying him as the victim, others presented him as a vicious villain. Different web-portals framed the story of the ex-PM's escape in different ways and the general public was left confused on what the truth, the objective truth, really was. What is particularly striking in these framing instances is the employed language-using a very particular vocabulary such as the words and phrases 'honorary', 'public lynch', 'pardoned criminal' etc. as well as catchy titles, these news sites tried to tell their version of the truth. This study will demonstrate how these interpretations of the truth influence the media and accordingly the public discourse on the flight of N. Macedonia's ex-PM

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Scientific Fields (Frascati) > Humanities > Languages and literature Scientific Fields (Frascati) > Social Sciences > Media and communications
Divisions:	Faculty of Education
Depositing User:	MA Elena Shalevska
Date Deposited:	14 Jan 2024 18:07
Last Modified:	14 Jan 2024 18:07
URI:	https://eprints.uklo.edu.mk/id/eprint/9477

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