Violations Of Trademark Rights From The Average Consumer Perspective

Mateski, Aleksandar and Gjorgjioska, Emilija Violations Of Trademark Rights From The Average Consumer Perspective. XII. IBANESS Congress Series on Economics, Business and Management – Plovdiv / Bulgaria. ISSN 978-619-203-259-3

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Abstract

Abstract: Often, the trademark right as an intellectual property right and a distinctive sign for marking goods and services, is considered as the greatest business advantage of the enterprises. The trademark is a strong instrument for the realization of economic objectives of companies, and through it of the national economy. Trademarks are becoming an indicator of the level of quality of the products and services they refer to. Connecting the consumers with a certain trademark also creates an expected inertness in the opinion and behavior of the consumer. Getting a satisfied consumer who will easily recognize a
trademark encourages companies to invest in the product quality, its maintenance, and improvement. Often, trademark
rights are a target of various violations, unauthorized usage, associations, imitations, etc. The paper will analyze the violations and adverse effects of trademark violations from the perspective of the average consumer. A research of the average Macedonian consumer will be done regarding knowledge of the trademark rights, how much are the consumers aware of the health and safety risk they take by purchasing and using counterfeit products, how often they purchase counterfeit products, what was the motive for knowingly purchasing counterfeit products, what is the justification, how available were the products, awareness of the consequences etc.. The research results will be compared with the results on the EU level. Based on the research results, future behaviors can be foreseen and can be the basis for defining suitable policies in preventing the negative implications for the consumers, right holders and the country.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Social Sciences > Law
Divisions:	Faculty of Economics
Depositing User:	Mr Dimitar Risteski
Date Deposited:	03 Mar 2023 05:41
Last Modified:	03 Mar 2023 05:41
URI:	https://eprints.uklo.edu.mk/id/eprint/7753

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