WEB SITE – BASIC INTERNET MARKETING STRATEGY TOOL OF DIGITAL COMPANIES

Obednikovska, Snezana and Sotiroski, Kosta and Gjorgjioska, Emilija (2019) WEB SITE – BASIC INTERNET MARKETING STRATEGY TOOL OF DIGITAL COMPANIES. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 3/2019, 03. pp. 82-91. ISSN 2344 – 3685

Text (WEB SITE – BASIC INTERNET MARKETING STRATEGY TOOL OF DIGITAL COMPANIES) Annals 09-2019, Kosta Emilija.pdf - Published Version Download (1MB)

Abstract

Abstract - The main purpose of digital economy is based on intellectual capital resources management in a virtual
world, on a virtual market. Raw materials, energy, money from traditional economy are being replaced with
information, knowledge and technological development and changes in the digital economy. Many laws which apply in
the traditional economy do not apply in the digital economy. Radical and fast changes which have occurred in the last
decade, point to new stages of development which are conceptually and historically changing the economic and social
environment and activity of the subjects. Information industry and communication technology influence on development
of the new economy globally, not only on national basis as in the traditional economy. Marketing through a company’s
website is particularly important if it strives to obtain results for the invested time and money. Creating an appropriate
web site, as a tool of internet marketing is aimed as effectivness of the virtual company, increasing the number of
consumers of its products and improving its brand, generally. Due to the vast importance of this problematics, the
paper will analyze the essential elements for maintaining an efficient marketing strategy of the virtual company, the
legal assumptions for registration of a web site in the Republic of Macedonia, obligations of companies in the area of
consumer's protection when concluding distance contracts – contracts which are concluded by means of
communication at a distance and the actual condition/statistic indicators of using web sites in electronic trade in the
Republic of Macedonia and the EU

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Social Sciences > Law
Divisions:	Faculty of Economics
Depositing User:	Mr Dimitar Risteski
Date Deposited:	28 Jul 2021 09:10
Last Modified:	28 Jul 2021 09:10
URI:	https://eprints.uklo.edu.mk/id/eprint/6512

Actions (login required)

View Item