Increasing Tourism Opportunities through Utilization of Resources – I-TOUR, Encouraging tourism and cultural and natural heritage WP3 Development of cross border tourism products – map and access cross border tourism potentials

Nestoroska, Ivanka and Marinoski, Naume and Andreeski, Cvetko and Simoncheska, Lidija and Dicevska, Snezana and Karadjova, Vera and Risteski, Michael and Naumov, Kliment (2019) Increasing Tourism Opportunities through Utilization of Resources – I-TOUR, Encouraging tourism and cultural and natural heritage WP3 Development of cross border tourism products – map and access cross border tourism potentials. Faculty of Tourism and Hospitality - Ohrid.

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Abstract

The Pelagonia region (PR) is characterized by its important tourist-geographical position. Namely, although Pelagonia is the largest valley in the FYR Macedonia and unites the mountainous environment for most of the FYR Macedonia, it extends over the territory of Greece, which determines the contact of this area with its parts in Lerin. It is also important to mention that in the vicinity of this valley in its Greek part is the wide Thessaloniki Field. In this way, this width, apart from contact, also ensures polyvalence, which suggests that the values of the coastal area of the Aegean Sea with the continental relief structure of Pelagonia in FYR Macedonia and Greece can be used. This is the basis for the creation of combined tourism products of different character.
In this space, there is a significant urban and rural configuration that allows receptive-emission units to be in function of tourism development. But, it should also be noted that in this area there are separate rural entities with significant natural heritage. In the natural heritage are systematized values that have significant recreational, curiosity and aesthetically attractive properties, which points to complexity as a source of creative tourist opportunities. Such complexity is the basis for the development of active tourism. Active tourism involves the use of different forms. In this sense, a special place occupies the values in the rural areas, thus enabling rural tourism to rely on authentic values.
The creation of tourism products with the character of cross-border cooperation and based on authentic natural and cultural predispositions enables them to be competitive in the performance of the tourism market. However, this represents a factor to be visited by foreign and domestic tourists. As cross-border cooperation is concerned, the successful tours for active tourism contribute to a more intensive dynamization of the tourist customer's fluctuation from one country to another. The forms of tourist products in this sense can basically have a stationary character, but they can also be in a picnic and excursion form.
Rural areas represent environments where dominate the basis of active tourism associated with components of untouched nature and stable ecosystems. But they are also connected with a remarkable cultural heritage. This enables the formation of tourism products with more complex elements and a complex character. If practiced in a wider area, that is, in the case of cross-border interaction, the quality and opportunities will be strengthened.
Active tourism in Pelagonia should contribute to improve the content of stay for all tourists in the region and especially those who are aspired from the rural areas. In this way, the involvement of these environments in the development processes, affirmation of the localities and objects, as well as the territorial units in the cross-border area, is contributing to more intensive involvement of these environments. In order to exploit the tourist potentials, most of the stakeholders can be involved in the development of tourism. Tourism products created by using the potentials mean income diversification and socio-cultural development. In this sense, it is of particular importance to create close and friendly relations of the population, both within the regional and municipal entities as well as in the cross-border context.
The inventory and valorization of tourist values as part of tourism products leads to the provision of qualitative and quantitative parameters, and spatial and temporal determination of the phenomena and relations in function of development.
This methodological approach has a multifunctional character since it enables stakeholders to recognize the values in these environments. They at the same time have a promotional meaning. The promotion of values will enable recognition of Pelagonia and the border region as a humane, natural and cultural environment and will enable economic and social development.
This research will provide a creative approach of using resources that deserve special attention as elements of natural and cultural heritage, and content that will enable sustainable development in an ecological, economic and social sense. In order to enable active tourism to be recognized as recognizable content, it is necessary to take into consideration the cultural heritage not only in rural areas but also outside of them. Culture in this regard should be monitored through the following dimensions: culture as an interaction between providers and recipients of services or a culture of behavior; culture as a process category for exchanging views, opinions, experiences and experiences; culture as an attractive component through various forms of material and spiritual heritage and culture as a functional category regarding the consequence of the accepted tourism products whose basis is in this inter-border area.
The findings are the basis for their use in the process of mapping the content elements for the creation of tourism products. Tourist products should have an operational character for originally to be used, and at the same time to advance environments that are not sufficiently involved in their tourist affirmation. In spatial-planning terms, mapping allows you to come up with an illustrative location of places of interest for tourists and service providers. Based on the location of the sites of interest, it will be possible to differentiate the location frameworks for specific tourist values.
The good communication of Pelagonia enables the connectivity of the various spatial units, which strengthens its competitiveness on the tourist market. In this sense, the creative approach in the development of active tourism is supported by opportunities for connecting different types of tourism based on selectivity, which enables the creation of a complex tourist offer of the region and its promotion in international frameworks as a separate brand.
Tourist products are the basis for their direct use during the appearance of the tourism market, but also for the improved rural development of Pelagonia through tourism. In this way, through tourism products certain objects and localities in the rural areas will find a basis for protection and promotion and putting into function of affirmation of the rural space

Item Type:	Other
Subjects:	Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Michael Risteski
Date Deposited:	19 Apr 2021 12:12
Last Modified:	19 Apr 2021 12:12
URI:	https://eprints.uklo.edu.mk/id/eprint/6353

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