Savoska, Snezana and Kumbarovska, M. (2015) CRM systems: needs and prerequisites for implementation, creation and usage in the R. of Macedonia. In: AIIT 2015, 23 Octomber 2015, Zrenjanin.
Full text not available from this repository.Abstract
In today’s globalized and competitive environment, where differences among products are slight and prices competitive, strengthening the relationships with customers is a priority. Establishing harmonious relations
with customers motivates them to be loyal to the company's
products and services. For implementation of the process of building relationships, companies use CRM web applications that help in the process of achieving better
marketing communication with their customers and gaining
more information about them. This paper intends to analyze
the usefulness and prerequisites for the implementation and usage of CRM in Macedonia. Also, the paper presents the creation of CRM web application in Macedonian, using
analysis of off-the-shelf software, in order to show the basic needs for CRM through practical examples. We also
consider prerequisites for implementation and benefits for
the companies, employees and customers. The empirical
research, conducted through a web survey, was done in
Macedonian companies in order to detect how CRM web
applications affect the overall company success, as well as some segments of their business.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Engineering and Technology > Electrical engineering, electronic engineering,information engineering |
| Divisions: | Faculty of Information and Communication Technologies |
| Depositing User: | Prof. d-r. Snezana Savoska |
| Date Deposited: | 18 Jun 2020 13:45 |
| Last Modified: | 18 Jun 2020 13:45 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/5460 |
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