POSSIBILITIES AND PERSPECTIVES FOR EXPORT OF MILK AND DAIRY PRODUCTS FROM REPUBLIC OF MACEDONIA

Bojkovska, Katerina and Petkovska, Tatjana (2016) POSSIBILITIES AND PERSPECTIVES FOR EXPORT OF MILK AND DAIRY PRODUCTS FROM REPUBLIC OF MACEDONIA. Economic development, 1 (2/2016). pp. 59-78. ISSN 1409-7893

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Abstract

Agro-food sector in Republic of Macedonia is one of the key sectors
and is an important strategic tool in the development of the Macedonian
economy as well as in a world trade.
Macedonian market is small and it has limited producing and import
– export capacity. With the entering in WTO and aspiration for the integration
in EU, we should know that the associations like to have opened the market.
Dairy industry is an important part of agro-industrial complex in
Republic of Macedonia.
Milk and dairy products
belong into the group of food
products with high nutritional and biological value and have great importance
in the nutrition of people. They are
the primary structural components in the
total consumption of food in the world.
International marketing is particularly important for the production and
sale of milk and dairy products to international markets.
The key activities of
international marketing management process are relating to the development
and promotion of international creative marketing strategies. All elements of
international marketing have their own characteristics in the sale of milk and
dairy products to international markets.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Animal and diary science
Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Biotechnical Sciences
Depositing User: PhD Goran Mihajlovski
Date Deposited: 19 Feb 2019 11:07
Last Modified: 19 Feb 2019 11:08
URI: https://eprints.uklo.edu.mk/id/eprint/1712

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