Siljanoska, Teodora and Siljanoska, Julijana and Taskovski, Filip and Marinovski, Nikolce THE POTENTIAL OF CONTENT MARKETING SHOWN THROUGH WEB PLATFORMS IN THE REPUBLIC OF NORTH MACEDONIA. KNOWLEDGE –International Journa, 71 (1). pp. 23-29.
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Abstract
Social networks as means of mass communication enable consumers to actively use, socialize, follow, interpret andshare media content and forms for the purpose of information, shopping, entertainment and education. Companies that do not brand themselves and do not communicate with their users through social networks in the right way, inevitably lose the battle with their competition. Pressed by the drastic market movements and changes, a large part of the companies in North Macedonia engage in this kind of market competition, social networks are flooded with contents of brands of all possible products and services, therefore it is more important than ever to create a personalized and a closer relationship with customers, which will create a competitive advantage. For that, it is extremely important to know the buyers well, to understand their needs, desires, passions, doubts, interests, habits, strengths and weaknesses. Digital platforms offer extremely functional sales tools with which brands can effectively reach their target audience on social networks. Audiences should be offered relevant content with values they can identify with, but also solve some of their potential problems. The underutilization of marketing content has been researched on a selected example of web platforms on social networks, as well as the techniques that are best used in order to maximize sales potential. With the help of collected and processed primary and secondary data, the impact of marketing content was determined through a selected example through the use of social networks and portals.
Keywords: Social networks, marketing content, digital platforms, target audience, content marketing, potentials.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Engineering and Technology > Electrical engineering, electronic engineering,information engineering |
| Divisions: | Faculty of Information and Communication Technologies |
| Depositing User: | Prof. d-r. Snezana Savoska |
| Date Deposited: | 25 Feb 2026 17:04 |
| Last Modified: | 25 Feb 2026 17:04 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/11375 |
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