Analysis of the effectiveness of direct marketing media and other promotional tools on the sale of dental equipment

Siljanoska, Julijana and Milevska, Elena and Siljanoska, Teodora and Marinovski, Nikolce Analysis of the effectiveness of direct marketing media and other promotional tools on the sale of dental equipment. Macedonian international Journal of “MARKETING”, 18. pp. 62-67. ISSN 1857-9787

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Abstract

Marketing is considered to be one of the functions that means efficient sales and in
order for its purpose to be realized, it must focus on the needs, desires, attitudes,
opinions and habits of consumers, in the specific case business customers who they
buy dental equipment - dental practices and other entities that need such products. This
is especially important with the sector of marketing activities to promote dental
equipment for the reasons that it is a specific area which is part of medicine. The subject
Македонско меѓународно научно списание „МАРКЕТИНГ“ Бр.18
Macedonian international Journal of “MARKETING” No. 18
Десетта меѓународна научна конференција (Iscmma'23)
- НОВИ ГЛОБАЛНИ ЕКОНОМСКИ, СОЦИЈАЛНИ И МАРКЕТИНГ ТРЕНДОВИ –
Тhe Tenth International scientific conference
- NEW GLOBAL ECONOMIC, SOCIAL - AND MARKETING TRENDS -
63
of research of this paper is the media of direct marketing which are represented in the
promotion and sale of dental equipment, i.e. the presentation of their specificities,
advantages and disadvantages, as well as the examination of their effectiveness by
examining the reactions of buyers-customers to certain media from direct marketing that
is practiced in this activity. In this paper, through empirical research, the emphasis is
placed on the analysis of the effects of direct marketing media on the sale of certain
dental equipment.

Keywords: direct marketing, direct marketing media, effectiveness, dental equipment,
promotional tools.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Engineering and Technology > Electrical engineering, electronic engineering,information engineering
Divisions:	Faculty of Information and Communication Technologies
Depositing User:	Prof. d-r. Snezana Savoska
Date Deposited:	25 Feb 2026 17:03
Last Modified:	25 Feb 2026 17:03
URI:	https://eprints.uklo.edu.mk/id/eprint/11373

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