REVITALIZING SPAS FOR WELLNESS: A NEW CHALLENGE FOR MACEDONIAN TOURISM

Nestoroska, Ivanka and Petrevska, Biljana and Angelevska - Najdeska, Katerina (2024) REVITALIZING SPAS FOR WELLNESS: A NEW CHALLENGE FOR MACEDONIAN TOURISM. In: INSCOSES 2024 - XVII International Scientific Conference on Service sector, September, 26-27, 2024, Ohrid, North Macedonia. (In Press)

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Abstract

Spas have been gaining increased attention recently and represent an important segment of tourist offer. Compared to other tourism trends, wellness tourism grows rapidly since its primary motivation is wellbeing and self-care. Although N. Macedonia belongs to the group of destinations that have a significant number of spas with quality thermal and mineral waters, this tourist potential is still very little used. In 2023, spa resorts accounted for only 2,6 % of the total number of tourist visits. The content offer in these places is mostly based on health-treatment packages that are used by a small segment of visitors. Why is it so and what should be done to overcome this situation in order to make spas recognizable tourist resorts are the questions for which the research in this paper should give an answer. The main objective is to present the position and importance of spas for increased tourism development in N. Macedonia with enriched offer.

KEY WORDS: wellness tourism, Macedonian tourism, spa resorts, tourist offer, tourism development

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Ivanka Nestoroska
Date Deposited:	01 Nov 2024 08:27
Last Modified:	01 Nov 2024 08:27
URI:	https://eprints.uklo.edu.mk/id/eprint/10417

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