THE GLOBAL ENVIRONMENT - A CHALLENGE TO CORPORATE COMPETITIVENESS

Pashovska, Silvana and Miceski, Trajko THE GLOBAL ENVIRONMENT - A CHALLENGE TO CORPORATE COMPETITIVENESS. Joiurnal of economics. ISSN 1857-9973

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Abstract

Competitive positioning is continuous activity by which the companies control their own competitive advantages in comparison with those in the target market, with aim of positioning is identification of the level of its differentiation, the need for maintaining of competitive advantage or oportunity for its increasing. The aim of competitive positioning strategies is to increase the previously acquired competitive advantages and creating new advantages which are difficult to imitate, and radically different from the previously existing ones. Competitiveness is not the aim but it is the means or a combination of economic circumstances in which economic entities can realize their developmental benefits. The aim of this paper is to show that the competitive advantage company in the context of globalization and economic integratio, which greatly depend on its ability to respond to external challenges. Sources of competitiveness of companies in the global market can be internal and external, but no less significant strategy to maintain existing competitive positions as a strategy of action and reaction strategies to minimize the negative effects of those existing competitive action when the company could not predict or expect them.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Scientific Tobacco Institute
Depositing User:	Prof. d-r. Silvana Pasoska
Date Deposited:	01 Nov 2024 10:59
Last Modified:	01 Nov 2024 10:59
URI:	https://eprints.uklo.edu.mk/id/eprint/10168

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