PSYCHOLOGICAL AND GRAPHIC ASPECTS OF COLORS: INFLUENCE AND APPLICATION IN PRODUCT DESIGN

Popovski, Filip and Dimova Popovska, Hristina and Mijakovska, Svetlana and Popovska Nalevska, Gorica (2024) PSYCHOLOGICAL AND GRAPHIC ASPECTS OF COLORS: INFLUENCE AND APPLICATION IN PRODUCT DESIGN. AIRCC's International Journal of Computer Science and Information Technology, 16 (3). pp. 59-65. ISSN 0975-3826

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Abstract

Colors possess extraordinary ability to evoke feelings, memories and even influence the processes of
enactment decisions. This interdisciplinary study brings together elements of psychology, the human
psyche and art as science. From the soothing embrace of the cold blue color to the energetic liveliness of
warm red, each color carries its own psychological weight, capable of shaping our mood and affect the
way we interpret the world around us. It all starts when light enters the eye and passes through the
photoreceptor cells in the retina, during which refraction occurs, where the magic of color perception
happens. The brain then seamlessly integrates these signals, allowing us to perceive colors that make it up
visible spectrum. Objects we see around us do not have real color and colors exist, but only as a visual
sensation in our brain. The actual color of objects that our brain sees depends on the amount of light that
will be received or reflected from the surface of objects. In this exploration of color psychology in this
paper I will decode the language of shades, to discover the subtle and profound ways in which color will
shape our perceptions and how they influence in decision making.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Natural sciences > Computer and information sciences
Divisions:	Faculty of Technical Sciences
Depositing User:	Prof. d-r Filip Popovski
Date Deposited:	29 Jun 2024 15:21
Last Modified:	29 Jun 2024 15:21
URI:	https://eprints.uklo.edu.mk/id/eprint/10095

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