Gjorgjioska, Emilija and Angeloska-Dichovska, Monika and Boshkoska, Meri and Janeska, Margarita (2023) FACTORS AFFECTING CITIZENS’ INTENTIONS TO REDUCE PLASTIC WASTE. Southeast European Review of Business and Economics, 4 (2). pp. 10-31. ISSN ISSN 2671-339X

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The necessity of protecting the ecosystem is of crucial importance and requires immediate attention. The issues of pollution, waste, and the need to modify both individual and business practices have become dominant,
especially in developing countries and disadvantaged nations. Identifying the key drivers that facilitate a shift towards circular economic processes and a significant transformation in citizens' environmentally-friendly behaviors is imperative. The aim of this study is to examine the recycling practices of residents in Bitola and Prilep, located in the Pelagonia region of the Republic
of North Macedonia and to identify the main motivating factors for changing habits related to plastic recycling. Specifically, the study aims to increase
plastic waste sorting practices and encourage the use of reverse vending machines (RVM). A survey was conducted, collecting data from 842 citizens to gain insights into their habits and intentions. Analyses of the study confirm
that the most significant motivators for changing citizens' recycling practices are financial incentives, such as rewards or discounts. Additionally, the need to increase public awareness and provide greater education on
recycling remains essential elements in initiatives aimed at changing citizens'behavior.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Scientific Fields (Frascati) > Social Sciences > Law
Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 11 Apr 2024 11:44
Last Modified: 11 Apr 2024 11:44
URI: https://eprints.uklo.edu.mk/id/eprint/9879

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