The Franchise Business Model as a Concept for Entrepreneurial Development: Opportunities and Legal Aspect - the Case of Republic of North Macedonia

Gjorgjioska, Emilija and Angeloska-Dichovska, Monika and Boshkoska, Meri (2023) The Franchise Business Model as a Concept for Entrepreneurial Development: Opportunities and Legal Aspect - the Case of Republic of North Macedonia. Balkan and Near Eastern Journal of Social Sciences (23). pp. 143-149. ISSN 2149-9314

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Abstract

Franchising as a business model has gained significant popularity worldwide. Namely, it enables growth or starting
a business by leveraging an established brand name, proven systems, and support from franchisors. The purpose of the paper is to emphasize the opportunities and legal aspect of franchising as a business model for the enterprises in the Republic of North Macedonia. In order to achieve the aim of the paper, key stakeholders from the field of franchising in the country were interviewed, as well as the identification and analysis of the existing legal regulations related to this field was made. The analyzes confirm that franchising as a business model in North Macedonia is still in the development phase, certain systemic,legal and human factors are missing, and franchising should be promoted more as a model for business expansion, as well as an opportunity to open new developed and desirable businesses.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Economics
Depositing User:	Efp Eprints
Date Deposited:	14 Nov 2023 14:32
Last Modified:	14 Nov 2023 14:32
URI:	https://eprints.uklo.edu.mk/id/eprint/9186

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