Govori, Arbiana (2016) Competitiveness of SMEs: A Study of the Construction Industry in Kosovo. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.
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Abstract
The concept of competitiveness is considered as the main factor of business success or failure (Porter, 1985). It is an important element in the debate on the performance of nations, industries and firms, especially at the time of globalization. A competitive firm knows how to use strengths to exploit the opportunities of the environment and to reduce the negative influence of some external environmental factors. But as Ganesh & Mehta (2010) say that no matter if your organization is large or small, being competitive is the main factor that leads to success. According to Johansson (2008), the competition for SMEs is very intense.
Despite growing attention and literature, competitiveness or competition remains a concept without a single definition. This concept is the subject of many other definitions and misrepresentations in some cases, due to the fact that competition is a multidimensional concept (Porter, 1980). Despite numerous perspectives to explain the competitiveness between companies, the synthesis of all expresses fierce war of competitors to achieve something that not everyone can realize (Li, 2006).
The way companies compete among themselves within a certain industry, reflects the degree of competition of that industry. Examination of the literature and many empirical studies show that, still today there are many debates pertaining to the way they measure the competitiveness of the industry and the factors influencing it (Mandaraka, Lipovatz, Mourelatos, 2000; Wheelen, Hunger, 2002; Chen, Liu, Tsai, 2004; Tang, Sirikrai, 2006). As a result, the measurement of industry competition in view of the attraction that it represents, involves a complex process (McDermott & Coates, 2002) which is explained by the multiple connections that affect organizational performance variables.
The construction industry is the "arena" in which starts and applies this study but in principle, it remains a model applicable to any industry that needs to be studied. The methodology used represents a different way to study competition and industry, built on the location and combination of key variables (output of the rich theoretical literature
ARBIANA GOVORI
[2016]
“Competitiveness of SMEs: A Study of the Construction Industry in Kosovo”
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as well as, the information gathered from the respondents through questionnaires) with qualitative and quantitative methods of data processing.
Variables used to analyze the construction industry are mostly taken from Porter model, specifically the five forces model of industry: rivalry among competitors, threat of new entry, substitute products, power suppliers and buyers, and generic competitive strategies: low cost, differentiation, and focus (Porter, 1980, 1985). However, in industry analysis are included other variables, of environmental analysis or of value chain analysis, although the latter is not the direct purpose of this paper.
Through empirical analysis of competitive forces and generics strategies, among others, the work contributes to the specific orientation, that managers, investors, companies must have when deciding to enter a particular industry or located in terms of fierce competition. It is evident that the high competitive rivalry among firms, affects positively the customer, but it remains to say that a good analysis of the industry affects positively the success of the company.
The thesis is developed based on an extensive literature and the practice of development of SMEs in the construction sector in Kosovo. The study focuses on enhancing the competitiveness of SMEs in the construction sector, to ensure sustainable economic growth.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Doctoral Dissertations |
| Depositing User: | M-r Bojan Mihajlovski |
| Date Deposited: | 30 Oct 2023 08:53 |
| Last Modified: | 30 Oct 2023 08:53 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/8942 |
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