Dimovska, Ana (2015) ПРОЦЕСОТ НА УПРАВУВАЊЕ СО ЗНАЕЊЕ И МАРКЕТИНГ ИСТРАЖУВАЊЕТО ВО ПРЕХРАНБЕНАТА ИНДУСТРИЈА НА Р. МАКЕДОНИЈА. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.
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Abstract
This paper is about two processes that are essential for the operation of modern companies. These processes are knowledge management and marketing research.
The knowledge management process includes identifying the need to obtain new knowledge in the company, and the overall organization for the acquisition of new knowledge and detection of existing one, management of the knowledge and its application for execution of the tasks, decision-making and realization of company objectives.
Marketing research is also a process that provides new information to the markets, customers, competition, and everything else that is important for one company to bring
appropriate marketing decisions for exploiting opportunities or solving problems.
These two processes are based on knowledge and application of overall knowledge in favor of the company. Therefore, this paper emphasizes on the interaction between these two
processes and on the benefits that can be obtained if these two processes are used in a company.
The applications of the knowledge management process and the marketing research in this paper are shown through the companies from the food industry, as one of the key
industries in Macedonia. The goal of the applications is progress in the production and sales of the food products on the domestic market.
In this paper, through appropriate theoretical and practical research of the knowledge management process and marketing research, and the relevant tools and models to support
these two processes, is presented how food companies based on the knowledge they possess and newly acquired knowledge can increase cooperation within and outside the company,
advance workflows, increase sales, achieve competitive advantage in the market, gain new customers and achieve their goals
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Doctoral Dissertations |
| Depositing User: | M-r Bojan Mihajlovski |
| Date Deposited: | 30 Oct 2023 08:53 |
| Last Modified: | 30 Oct 2023 08:53 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/8941 |
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