DESTINATION MANAGEMENT FOR SMALL SCALE CITIES FOR SUSTAINABLE TOURISM DEVELOPMENT. THE CASE OF VIA EGNATIA CITIES

Kiriakou, Evangelos (2021) DESTINATION MANAGEMENT FOR SMALL SCALE CITIES FOR SUSTAINABLE TOURISM DEVELOPMENT. THE CASE OF VIA EGNATIA CITIES. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.

Text Evangelos Kiriakou.pdf Download (5MB)

Abstract

Effective destination management even for small scale cities is key factor for sustainable tourism development. The selected geographical area in south eastern Europe, Balkans, is focused on three destinations with a great history and culture transformations related to the ancient Roman road of Via Egnatia. Tourism and travel, activating societies of the destinations, but they have a significant and wider, economic, social, cultural and environmental influence. Destination management is the driving force for destinations over cultural corridors well-known since older times. Pilgrims became modern tourists, new countries and boundaries affect the sustainability status of each destination separately. Model of destination management as sustainable tourism development tool implies small cities in a connectivity using tangible and intangible cultural heritage through the complementarity containing competitive advantage for their image, attributes, equity, personality, attractiveness in the direction of improving the citizens’ quality of life and the visitors’ quality of experiences. Research contains findings in 3 different countries, in 3 different small cities, 3 different systems but in one cultural heritage corridor of Via Egnatia over centuries as a strong connection bond providing an occasion challenge of co-development using an innovative model of destination management for sustainable tourism development. The related anticipated implications of such results on the advancement of the knowledge domain of the destination governance could add to the communities much more than only economic prosperity such as long-term education systems and connections with organizations with cultural, environmental or social background on the way to sustainability. The aim of this research project was to determine the impact of quality management systems on the operational performance of DMO's in the area. The results show how systems have impact on the internal functions of marketing, operations and human resources management in the local society and implication to the market as simple destinations or as parts of complementary thematic routes.

Item Type:	Thesis (Doctoral)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Social and economic geography
Divisions:	Doctoral Dissertations
Depositing User:	M-r Bojan Mihajlovski
Date Deposited:	30 Oct 2023 08:53
Last Modified:	30 Oct 2023 08:53
URI:	https://eprints.uklo.edu.mk/id/eprint/8936

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