Ajruli, Isak (2017) Промоцијата како фактор на конкурентска предност на туристичкиот производ на зимскиот туристички центар Попова Шапка. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.
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Abstract
Current conditions in the tourism industry today, began to manifest a series of changes in recent decades. As never before, we have implemented a number of promotional
activities that will not only change the affinities and needs of the tourism market demand, but also draw tourism to this focus on new, modern strategies and aspects of action on the field concerned.
Due to the fact that tourism stands out as significantly complex and specific industry, it has become significantly sensitive to the large number of daily changes that globalization
brings to the tourist market. Such changes are changing and tourists and their needs, and thus operational marketing actions are directed more towards highlighting the importance of the tourism product or destination.
Considering the complexity of the above issues, below implemented doctoral thesis, will focus its research to analyze the impact of the tourist destination as crucial tourism product, studying the level of popularity and marketing representation tourist destination Sunny Hill as a tourist product of the tourism market in the Republic Macedonia. With quantitative-qualitative approach to research within a doctoral thesis will provide a thorough review of current marketing activities and promotional actions of the marketing team of Popova Shapka, on basis of which we can implement a proposal alternative means of modern marketing activities in order improve sales and promotion of the tourism product in the Macedonian tourist market and beyond. With thorough establishment of qualitative approach of research, allowing it to implement a hypotheticaldeductive-inductive conclusion, whose research will contribute to the improvement of tourism in the country, as a determining factor for the progressive growth and development
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Other social sciences |
| Divisions: | Doctoral Dissertations |
| Depositing User: | M-r Bojan Mihajlovski |
| Date Deposited: | 30 Oct 2023 08:50 |
| Last Modified: | 30 Oct 2023 08:50 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/8908 |
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