THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR

Petrovska, Natasa and Petrovska, Biljana and Obednikovska, Snezana (2022) THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR. Macedonian international Journal of “MARKETING”, 15. pp. 61-69. ISSN ISSN 1857-9787

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Abstract

Social media occupies an important position as a communication tool. People around the world use social media to connect with other people or organizations.
Globally, people have started using social media like Facebook, Twitter, Instagram, LinkedIn, TikTok, etc. to share their experiences. As consumers, people share product
reviews, service information, food or health tips, product alerts, product tips, and more.
Social media is no longer used only for conversations, it is increasingly used for commerce.
Social factors have always played a role in consumer shopping habits, but the ubiquity of smartphones and social networks has taken word of mouth to new heights.
Most consumers around the world now carry purchasing power in their pockets every day. Slowly forgetting to go shopping only in stores to discover new products, now consumers can navigate through their social feeds for inspiration.
Whether you want to inspire and engage your social audience or encourage online shopping and in-store shopping, the impact of social media on consumer behavior must not be ignored.
Statistics show that 81% of consumers shopping decisions are influenced by their friends social media posts. 66% of consumers were inspired to buy from a new brand after seeing pictures on social media from other consumers. Consumers are 71% more likely to make a purchase based on the recommendations of social networks.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Veterinary science
Divisions: Faculty of Veterinary Medicine
Depositing User: Mr Aleksandar Lozanovski
Date Deposited: 09 Jun 2023 10:50
Last Modified: 04 Dec 2024 16:09
URI: https://eprints.uklo.edu.mk/id/eprint/8328

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