Fremdsprachenbedarf am Tourismusmarkt

Cickovska, Elena (2001) Fremdsprachenbedarf am Tourismusmarkt. Conference proceedings: 6-th international conference - Tourism, regional development and education, Tabor Czech Republic.

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The necessity of foreign language knowledge in tourism comes not only from the direct contact to the visitor. At the tourism market, where you have to be competitive, foreign language knowledge is a sale psychological instrument and the prerequisite for successful businesses. This paper presents the necessity of foreign language knowledge in the global competition and shows that knowing only English as lingua franca is not sufficient. More employees in tourism enterprises have to master the specific foreign languages of their business communication.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Humanities > Languages and literature
Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r Elena Cickovska
Date Deposited: 31 May 2023 10:36
Last Modified: 31 May 2023 10:36

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