THE COMMUNICATION PARADIGM OF LEADERSHIP AS A BASIC ASSUMPTION FOR CHANGES IN THE PUBLIC SECTOR ORGANIZATIONS IN THE REPUBLIC OF MACEDONIA

Gruevski, Dragan and Cvetkovska, Mirjana (2012) THE COMMUNICATION PARADIGM OF LEADERSHIP AS A BASIC ASSUMPTION FOR CHANGES IN THE PUBLIC SECTOR ORGANIZATIONS IN THE REPUBLIC OF MACEDONIA. In: The 20th NISPAcee Annual Conference "Public Administration East and West: Twenty Years of Development", 23 -26, May, 2012, Ohrid, Republic of Macedonia. (Unpublished)

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Abstract

In the basis of the progress and enhancement of every organization lies the ability to reform (continuous introduction and implementation of changes) which leads to its improvement. This is especially popular and necessary in the public organizations from the transition countries where the reform process is still in progress. On the other hand, the communication is one of the determinants and even more, a basic premise for successful conduction and embodiment of these changes.

Because of this, the problem orientation of this work is defined as existence of inadequate interpersonal communication between the leader and his followers in the process of sharing and implementing of the vision and realizing effective, timely and relatively permanent changes. More specifically, the subject of the research is focused on investigation of the effectiveness and efficiency communication level of the public sector’s leaders as determinant of the implementation of the organizational changes in the public administration (as a represent of the changes foreseen in the Strategy for public administration reform, aiming to create a competent, professional and service – oriented administration is the implementation of a civil servants’ performance appraisal system). Thus, in order to realize this general task, the research has set out several specific objectives such as: to investigate and determine the scope of the communication and cooperation, the level of estimated benefit in/ from the communication, the level of (in) formality in the relations between the participants in the communication process, the level of mutual trust between them, the level of authoritarian and hierarchical posture of the relations in the organization (reflected through the presence of the different leadership styles).

As to the methodology of research, in this case is applied analytical – descriptive approach with an empirical research in public sector organizations in the Republic of Macedonia (population) from which, with application of appropriate sampling techniques, is extracted a representative sample of 200 respondents from different spheres, levels and locations. The analytical framework of the research is empirically tested through application of originally authored or instrument such as the structured questionnaire, which is directly related and contains items which are indicative for evaluation of the quality (presence – absence) of relationship between the variables.

In order to make relevant conclusions, data gathered underlie to adequate statistical analysis i.e. calculation of values of the central tendency and correlation measures, with preference of non parametric procedures of Chi – square and C-contingency coefficient. The results indicate that the leadership has the strongest influence over the implementation of the organizational changes with correlation coefficient (r = 0.69), followed by the level of mutual trust between the participants in the communication process (r = 0.62), the scope of the communication and cooperation (r = 0.56) and the level of formality of the communication process (r = 0.27). The results, also, show that almost there is no interdependence between the level of estimated benefit in/ from the communication and the implementation of the organizational changes. This leads to the conclusion that, as we expected, the level of authoritarian and the hierarchical posture of the relations in the organization (the leadership) has the biggest impact over the level of success in the implementation of the organizational changes.

Key words: Communication, leader (ship), public sector, organizational change

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions:	Faculty of Information and Communication Technologies
Depositing User:	Prof. d-r. Dragan Gruevski
Date Deposited:	01 May 2023 10:05
Last Modified:	01 May 2023 10:05
URI:	https://eprints.uklo.edu.mk/id/eprint/8173

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