PERSUASIVE STRATEGIES EMPLOYED IN POLITICAL DISCOURSE FOR RESOLVING THE ‘TO GET OR NOT TO GET VACCINATED’ DILEMMA

Neshkovska, Silvana and Trajkova, Zorica (2022) PERSUASIVE STRATEGIES EMPLOYED IN POLITICAL DISCOURSE FOR RESOLVING THE ‘TO GET OR NOT TO GET VACCINATED’ DILEMMA. Teacher - International Journal of Education, 24. pp. 6-24. ISSN 1857-8888

[thumbnail of PERSUASIVE STRATEGIES EMPLOYED IN POLITICAL DISCOURSE FOR RESOLVING THE TO GET OR NOT TO GET VACCINATED DILEMMA.pdf] Text
PERSUASIVE STRATEGIES EMPLOYED IN POLITICAL DISCOURSE FOR RESOLVING THE TO GET OR NOT TO GET VACCINATED DILEMMA.pdf
Download (437kB)

Abstract

Abstract
In 2020 the pandemic-stricken world saw a glimmer of hope as a number of vaccines against
the Covid-19 virus were discovered. However, the vaccination was not welcomed
enthusiastically by everyone, despite constant appeals of authorities worldwide that the
vaccination was safe and efficient. The aim of the research, which has a qualitative paradigm,
was to conduct a pragmatic analysis of a corpus of pro-vaccination speeches, made
byprominent politicians, in the second half of 2021. The stress was put on inspecting
politicians’ position towards the vaccination process in their respective countries; the provaccination arguments they used to make their statements more persuasive, and how they
addressed the vaccinated and unvaccinated people in terms of what speech acts (Searle,
1976), politeness maxims (Leech, 1983) and strategies (Brown and Levinson, 1987) they
employed to reach out to them. The findings suggest that politicians’ persuasion efforts were
in close correlation with the vaccination rate and that theyrested on both the ‘loss’ and ‘gain’
frame; the varying of the speech acts with which the vaccinated and unvaccinated people
were addressed; a strategic use of the positive, negative, bold on record and off record
politeness strategies, as well as intermittent obeyance and disobeyance of politeness maxims.
Keywords: vaccination, political discourse, persuasion strategies.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions: Faculty of Education
Depositing User: Prof. d-r Silvana Neshkovska
Date Deposited: 20 Apr 2023 05:31
Last Modified: 20 Apr 2023 07:50
URI: https://eprints.uklo.edu.mk/id/eprint/8106

Actions (login required)

View Item View Item