Android web application for insurance companies as innovative mobile marketing

Shikoska, Ustijana and Rechkoski, Risto and Dzamtovski, Darjan (2014) Android web application for insurance companies as innovative mobile marketing. In: ICCMI 2014, 18-20, June, 2014, Athens, Greece.

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An innovative way of calculating the salary for insurance companies’ employees, through their smart phones running
the Android OS is presented in this paper. The smart phones’ specifications and features had achieved the highest level
of quality, allowing performance of mobile computing, improving the strategies of mobile marketing. The application
proposed in this work allows calculating salaries of insurance companies’ staff, proposing original, efficient way of
documentation managing at insurance companies. The significance of insurance companies’ contribution in the
financial sector is essential. Our approach improves the Quality of Experience (QoE), providing the users all necessary
resources and performances, which refers to an user-friendly mobile application, using web services, QoE evaluated
referring the quality of the graphical user interface, efficiency and time saving, enabling Cloud connected experience
Keywords- Android Web application development; insurance companies; salary calculation; Mobile marketing;
Quality of Experience (QoE)

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Law
Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 31 Oct 2017 09:13
Last Modified: 06 Nov 2017 08:32

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