THE IMPORTANCE OF LEARNING FOREIGN LANGUAGES IN THE HIGHER EDUCATION OF ENTREPRENEURS

Cickovska, Elena (2015) THE IMPORTANCE OF LEARNING FOREIGN LANGUAGES IN THE HIGHER EDUCATION OF ENTREPRENEURS. In: Creative Education for Employment Growth / [The Fourth] International Conference Employment, Education and Enterpreneurship [EEE 2015], 14-16 October 2015, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia.

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Abstract

The process of international networking is related to an increased international market competition. The price and the quality of products and services are not enough in order to be competitive on the global market. Some other completely different factors have become important as well. Foreign language competences are among the crucial aspects for economic development, achievement, maintaining and expanding foreign trade, because, as researches presented in this paper show, they are directly proportional to the export performance. The needs of the market for specific foreign language skills, apart from English as a lingua franca, are further researched as part of my doctoral dissertation and presented in this paper. The results show that the needs of the market are not fully met. The enterprises genuinely need highly educated staff with foreign language skills - not only English, but the languages of current and future business partners. The main factor for increasing competitiveness, for increasing export and for economic growth is the ability of entrepreneurs, which should, in turn, be developed by the higher education as a crucial factor. According to the analyses and results shown in the paper, there are no effective relations between the education and the economy. .
Higher education has a social responsibility and in order to be able to achieve its purpose, the gap between the studies and the professional life (i.e. the labour market) has to be bridged, by a structured exchange and cooperation between the employers and the educational institutions. In order to establish a dynamic coordination between the needs of the enterprises and the higher education in terms of foreign language competences, specific activities are also listed in the paper as measures to improve the language education of future entrepreneurs.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Educational sciences Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Elena Cickovska
Date Deposited:	07 Mar 2023 08:59
Last Modified:	07 Mar 2023 08:59
URI:	https://eprints.uklo.edu.mk/id/eprint/7751

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