Green marketing and its importance

Ciglovska Bojchevska, Biljana and Joldeska, Irina (2022) Green marketing and its importance. International Conference “Circular Economy:Opportunities and Challenges”. pp. 232-235. ISSN 978-606-533-587-5

This is the latest version of this item.

[thumbnail of cei proceedings.pdf] Text
cei proceedings.pdf
Restricted to Repository staff only

Download (12MB) | Request a copy


The word "Green" has gained traction in today's language. Environmental concerns are crucial
to business in the current economic climate. Green marketing refers to efforts that promote
environmental sustainability, and it is critical for the contemporary market. The sustainability of
green marketing, its tools, and marketing mix will all be covered in this essay. The significance of
green marketing for both customers and the environment is also covered in this essay

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r Irina Joldeska
Date Deposited: 20 Feb 2023 18:15
Last Modified: 20 Feb 2023 18:15

Available Versions of this Item

Actions (login required)

View Item View Item