Ciglovska Bojchevska, Biljana (2022) Green marketing and its importance. In: International Conference Circular Economy, Opportunity and challenges, 17-18 November, Tirana, Albania. (In Press)
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Abstract
The word "Green" has gained traction in today's language. Environmental concerns are crucial
to business in the current economic climate. Green marketing refers to efforts that promote
environmental sustainability, and it is critical for the contemporary market. The sustainability of
green marketing, its tools, and marketing mix will all be covered in this essay. The significance of
green marketing for both customers and the environment is also covered in this essay
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Tourism and Hospitality |
| Depositing User: | Prof. d-r Irina Joldeska |
| Date Deposited: | 20 Feb 2023 11:36 |
| Last Modified: | 20 Feb 2023 11:36 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/7727 |
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