Martinovski, Sasko (2021) Nutritional business model of consumer behavior with special reference to honey. INTERNATIONAL ACADEMIC INSTITUTE.
Full text not available from this repository.Abstract
The effects of globalization on industry in terms of economy and marketing, leads to the emergence of new types of consumers and changes in their purchasing behavior. The success of companies' operations depends on having information about consumer purchasing decisions by discovering the buying patterns of the best customers and predicting their buying behavior. Although consumer behavior is complex and diverse, it has structural and functional features that can be effectively simulated by modelling
and later, based on the model created, to create software that is powerful and easy to use. The subject of this paper is modelling to create a nutritional business model of consumer behavior when buying food, with the inclusion of a special determinant that will include nutritional properties and the inclusion of self-explanatory component of the model. One of the concepts of modelling is to include modern and advanced information technologies such as GIS and data mining. The partial implementation of the model for honey as a food product that has high nutritional quality is shown, and for that purpose a previously conducted survey of honey
consumers in R. N. Macedonia was used. From the analysis of the nutritional quality of honey and the analysis of the database obtained from the survey, several outputs of the model were obtained as useful information or knowledge, such as: the level of education of consumers about the nutritional properties of honey, the degree of influence of the nutritional properties of honey on purchasing decisions, etc. The conducted research presented in this paper will be valuable for: big and small enterprises, different species of associations (for honey or consumer) and Veterinary and Food Agencies.
Keywords: nutritional business model, nutrition, nutritional properties, consumer behavior, honey, self-explanatory
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Technology and Technical Sciences |
| Depositing User: | Mr Jordan Martinovski |
| Date Deposited: | 09 Feb 2023 13:48 |
| Last Modified: | 09 Feb 2023 13:48 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/7681 |
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