INSTAGRAM AS A MEDIA FOR E-BUSINESS IN TOURISM

Sekulovska, Mirjana (2021) INSTAGRAM AS A MEDIA FOR E-BUSINESS IN TOURISM. E-HotelLink, 1 (1). ISSN ISSN: 2738-1684 (online)

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Abstract

Abstract
Driven by extraordinary growth and implementation of new technologies, the world
is rapidly evolving, and customers have higher expectations. With mobile technologies
being commoditised, increasing number of sales are happening online. E-business enables
globalization of services and instant access to information.
This paper is focusing on how Instagram became a popular medium for promoting
tourism. Tourist destinations have been advertised even before Instagram, but those
conventional mediums are now overshadowed and replaced by a new form of
unconventional marketing. Real experiences shared on social media, by real people, in
real time, becomes the new norm for promoting tourism.
More specifically, how Instagram as a medium challenges the creativity of these
actors, and how they create new branded destinations through the use of photography,
video and text.
Key words: social media, e-business, Instagram, mobile applications, self-promoting
tourism.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Humanities > Other humanities
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Mirjana Sekulovska
Date Deposited:	10 Feb 2023 08:57
Last Modified:	10 Feb 2023 08:57
URI:	https://eprints.uklo.edu.mk/id/eprint/7672

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