IMPACT OF MOTIVATION ON EMPLOYEE PERFORMANCE IN THE HOSPITALITY INDUSTRY

Tahiri, Alberta and Kovaci, Idriz and Dimoska, Tatjana and Meha, Arbresha (2022) IMPACT OF MOTIVATION ON EMPLOYEE PERFORMANCE IN THE HOSPITALITY INDUSTRY. QUALITY Access to Success, 23 (187). pp. 58-64. ISSN 1582-2559

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Abstract

The main objective of the study was to investigate the impact of motivation on employee performance in the hospitality enterprises in Kosovo. For that purpose, the paper uses primary data obtained through a survey of 130 employees in several hospitality enterprises in Kosovo. The survey questionnaire consisted of 4 close-ended questions. The data were analysed using regression model statistical tools. First, cross-tabular analyses were performed where each motivation tool was crossed with the employee performance and the coefficient of determination and the correlation coefficient were calculated in order to determine the individual impact of each motivation tool on employee performance This research argues that each motivation tool affects the increase of employee performance in the hospitality industry in Kosovo. The strongest motivational tool for employees in the hospitality enterprises in Kosovo is the salary, followed by the opportunities for advancement and working conditions. Then, multiple linear regression was calculated in order to determine the overall cumulative impact of all motivation tools (motivational package) on employee performance. This research argues that there is a very strong direct relationship between the whole motivational package and employee performance in the hospitality industry in Kosovo.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Tatjana Dimoska
Date Deposited:	11 Jul 2022 08:35
Last Modified:	02 Dec 2022 11:39
URI:	https://eprints.uklo.edu.mk/id/eprint/6996

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