Gorokhova, Anna and Efremov, Andrey (2021) Development of Marketing Positioning of the Pilotless Bus in the Russian Market. Transport for Today's Society.
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Official URL: https://ttsconf.org/
Abstract
Abstract – In paper technique of development of pilotless bus
marketing positioning in the Russian market will be offered. The
technique consists of 4 stages: a research in positioning;
determination of key properties of pilotless bus, company,
market; definition of the development directions of the pilotless
bus; comparative assessment of positioning options.
Keywords – Pilotless bus (unmanned bus), Positioning,
Marketing, Consumer perception.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Engineering and Technology > Other engineering and technologies |
| Divisions: | Faculty of Technical Sciences |
| Depositing User: | Prof. d-r. Marija Malenkovska |
| Date Deposited: | 13 Apr 2022 21:22 |
| Last Modified: | 13 Apr 2022 21:22 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/6925 |
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