Martinovski, Sasko (2016) NUTRITION BUSINESS MODELS OF CONSUMER BEHAVIOUR WHEN PURCHASING SELF-EXPLANATORY FOOD PRODUCTS. Journal of Hygienic Engineering and Design.
Full text not available from this repository.Abstract
Successful operation of large companies is very de-
pendent on having information on consumer’s deci-
sions and shopping schemes for best buyers. Various
methods are used to predict their behaviour when
purchasing food products. These phenomena are
complex, but despite their diversity, they have struc-
tural and functional characteristics which can efficient-
ly be simulated with modelling, and later on the basis
of the generated model, to create powerful and easy
to use software. The research subject of this paper is
modelling for creating business models of consumer
behaviour when purchasing food products, including
the nutrition determinant. The aim is to develop a nu-
trition business model of consumer behaviour in order
to obtain information on the extent of the impact of
labelling when buying food products and information
related to significant new elements of nutritional de-
terminant that should be included in foodstuffs.
This paper showcases a concept of modelling for build-
ing a business model of consumer behaviour when
purchasing food products. The model is developed by
using modern technologies such as GIS and data min-
ing. The modelling is done in several stages in relation-
al entity connection, with a self-explanatory model. In
order for there to be a partial implementation of the
nutrition behaviour pattern, as part of the research a
survey was conducted among students enrolled in the
first and second cycle at the Faculty of Technology and
Technical sciences in Veles and the analysis included
statistical methods One of them is a Statistical model
for t-test.
In building the business models of consumer behaviour
when purchasing food products, it is necessary to use
advanced methods and technology. This will contrib-
ute to raising business models to a higher level. Spe-
cifically, patterns of consumer nutrition behaviour will
enable obtaining information on the impact and role
of nutrition determinant on consumer behaviour and
the need for improvement and production of healthy
food products.
Key words: Nutrition Business Model for Consumer
Behaviour, Nutrition Modelling, Data Mining, GIS.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Natural sciences > Computer and information sciences Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Natural sciences > Other natural sciences |
| Divisions: | Faculty of Technology and Technical Sciences |
| Depositing User: | Mr Jordan Martinovski |
| Date Deposited: | 05 Oct 2017 09:00 |
| Last Modified: | 06 Dec 2018 10:37 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/533 |
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