Trajkova, Zorica and Neshkovska, Silvana (2018) ONLINE HATE PROPAGANDA DURING ELECTION PERIOD: THE CASE OF MACEDONIA. Lodz Papers in Pragmatics, 14 (2). pp. 309-334. ISSN 1898-4436
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Abstract
The paper offers a critical discursive and pragmatic analysis of a corpus of hateful
Facebook and Twitters status updates of politicians, political activists and voters in
the 2016 pre-and-post election period, in Macedonia. Aiming to determine how power
is exerted on social media, the paper focuses on identifying the stance social media
users take when posting messages with political content. The analysis first attempted
to unveil what speech acts the hateful posts are predominantly composed of (e.g.
assertive, directives, expressives), what roles the authors of the posts normally
assume, who the hateful political discourse in the given socio-political context is
directed to, as well as what are some of the predominant linguistic strategies
underlying the analysed hateful comments. The results show that, by using mostly
assertive and expressive speech acts, social media users assume mainly the roles of
analysts and judges and only subsequently the one of activists, they mostly address
politicians directly and they use a lot of negative lexis, rhetorical figures and boosters
as interpersonal metadiscourse markers to express their negative stance and exert
power and dominance.
Key words
hate speech, elections, speech acts, stance, positioning, power, propaganda
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Humanities > Languages and literature |
| Divisions: | Faculty of Education |
| Depositing User: | Prof. d-r Silvana Neskovska |
| Date Deposited: | 27 Aug 2020 11:19 |
| Last Modified: | 27 Aug 2020 11:19 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/5133 |
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