Nikolovski, Branko and Dimoska, Tatjana (2015) DIMENSION OF QUALITY IN TOURISM: A SMALL BUSINESS PERSPECTIVE. “Knowledge” International Journal Scientific & Applicative Papers Vol. 9, 9. ISSN 1857-92
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Abstract
Tourism product satisfies different consumer needs. Tourism product characteristics are translated
into specifications, which reflect dimensions of wanted quality levels of tourism product. Different products can
have different definitions for acceptable quality levels. Therefore, managers interested in quality management as
an organizational culture change, need to understand dimensions of the term quality, management, tourism
product, service, tourist needs and the role of quality management initiatives in raising small business
competitiveness.
Key words: small business in tourism, tourism product, quality, entrepreneurship
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Tourism and Hospitality |
| Depositing User: | Ftu Eprints |
| Date Deposited: | 24 Mar 2020 14:55 |
| Last Modified: | 24 Mar 2020 14:55 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/4211 |
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