Gligorovski, Violeta and Mancheski, Gjorgji and Mamuti, Agim (2019) THE IMPORTANCE OF THE ACQUISITION OVERVIEW REPORT USING GOOGLE ANALYTICS TO MEASURE THE PERFORMANCE OF VARIOUS TRAFFIC SOURCES IN A DIGITAL ECONOMY. Strategic Management and Decision Support Systems in Strategic Management.
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Abstract
A new, digital economy would be introduced and a short comparat
ive analysis would be made between the
old and the new digital economy as we are approaching new cyber
era ahead, where material capital would have no
meaning. Also, the aim of this paper is to show the importance
of the acquisition overview report and how it allows us
to measure the performance of various traffic sources (channels
) through behaviour and conversion analysis or how
visitors arrive to your web site (on line business). Analyses s
hown in this paper were made for a 4-month period of
time. Using Google analytics will help us explain the meaning o
f the referral, social, direct, organic search and display
users. Also, we can see how busin
esses are moving forward from
material to digital space.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mr Dimitar Risteski |
| Date Deposited: | 18 Feb 2020 10:29 |
| Last Modified: | 13 Mar 2020 10:43 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/3042 |
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