Janeska, Margarita and Zdraveski, Dejan and Taleska, Suzana (2017) ELECTRONIC RETAILING IN MACEDONIA-CASE STUDY OF OHRID REGION. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Special Issue 2.
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Abstract
With electronic retailing that offers the possibility of direct sales, is no longer need expensive business premises,
or paying high rents, or employing a number of vendors. There is also the possibility of selling to final consumers in any
geographical region in different countries of the world by establishing instant communication, through presenting an
interactive multimedia catalog that can offer numerous information то the customers. However, on the other hand, sales
through the Internet can appear certain problems. Many potential buyers in the world still do not use the Internet, others
don't have fast connections, others do not speak good English, also it requires the existence of trust between both parties,
buyer and seller, as well as security in the execution of transactions.
The aim of this paper is to treat electronic retailing in Macedonia which is becoming more popular as worldwide,
especially in developed parts of the world like the US and Europe. Macedonian companies are increasingly applying
electronic method of sale and communication with customers. The number of Internet users and on-line purchase is rapidly
expanding what undoubtedly indicates that there is potential for advancement in this field. Also in this paper will be
presented a case study where will be analyzed the current state for development of electronic retailing in Macedonia,
especially region of Ohrid.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mr Dimitar Risteski |
| Date Deposited: | 07 Feb 2020 10:20 |
| Last Modified: | 13 Mar 2020 11:09 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/2567 |
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