POST–RECESSION OUTLOOK OF THE LITERARY MARKET IN MACEDONIA – NEW TRENDS AND RECOVERY STRATEGIES

Dimeski, Nikola and Dimeska J., Gabriela (2010) POST–RECESSION OUTLOOK OF THE LITERARY MARKET IN MACEDONIA – NEW TRENDS AND RECOVERY STRATEGIES. In: THE ECONOMY AND BUSINESS IN POST-RECESSION. (Unpublished)

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Abstract

Economics of the arts and literature, also known by the term “cultural economics”, has become an important economic driver and a leading component of economic growth in the emerging economies. Cultural economics offers to developing countries socio-economic growth and job creation on one hand, and promotes cultural diversity and social inclusion on the other. Among cultural industries, publishing and printed media including book writing and book publishing have already established a huge industry. The objective of this paper is not to predict the future of the literary market and the publishing industry in the post-recession period in Macedonia but to offer ideas of what literary market participants should do in order to recover from the recession and benefit from the new trends. In this time of technology and internet, the literary market conditions have changed and so have the consumers of literature. In this paper, international experience is explored, then used and adapted to Macedonian conditions to offer post-recession recovery strategies for the literary market. The literary market participants depend on each other and therefore they should evolve together by following the world trends in their fields. The publishing industry in Macedonia should make structural changes and use the post-recession period in order to prepare for the new digitalized era and the new forms of publishing (such as the e-publishing). Literary entrepreneurs should begin searching for talented writers, develop them and help them win fame by publishing best-sellers. The Macedonian government should develop a strategy and support cultural economics, which will promote the establishment of small businesses in the field of cultural industry as well as boost the economic growth of the country. Finally, authors should change their literary creations from being elitist to being popular, thus more appealing to potential literary consumers. Unfortunately, while popular culture targets consumers, Macedonian literature will lose its autonomy to consumerism.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions:	Faculty of Economics
Depositing User:	Mr Dimitar Risteski
Date Deposited:	07 Feb 2020 14:26
Last Modified:	07 Feb 2020 14:26
URI:	https://eprints.uklo.edu.mk/id/eprint/2556

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