Obednikovska, Snezana (2014) COMPETITIVE COMPETENCES AND MARKETING RESEARCH PROCESS IN THE SME’s THE CASE OF REPUBLIC OF MACEDONIA. International Journal of Economics, Commerce and Management United Kingdom, 2. pp. 1-12. ISSN ISSN 2348 0386
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Abstract
Economy has appeared to be a complexed mechanism, where are involved different types of
enterprises (Small and Medium sized Enterprises - SME and bigger corporations) with a
different types of activities. These activities are actually the result of dynamical leaving,
everyday search for something new, something creative and inventive. The challenge that
SME’s are implementing in the economy plays very important role in the economies developing
path. Main characteristics of the SME’s – innovations and creativity are main factors of all
activities in the economy. One of SME’s main characteristic is their capacity to change very
easily to new needs, wishes and new terms on the market. This research was made on the
SME’s in Republic of Macedonia to see if they are aware of their importance in the economy
and come up with the main factors for becoming and staying successful in the market.
Awareness for importance of the information will bring SME’s greater competitive advantage on
the market. Real information is in function of reaching for qualitative and precise decisions that
will assure better positioning. Our point with this research was to insure SME’s that well
organized approach of reaching information will lead SME to better competitive advantage.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mr Dimitar Risteski |
| Date Deposited: | 23 Jan 2020 18:22 |
| Last Modified: | 23 Jan 2020 18:22 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/2325 |
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