Angeloska-Dichovska, Monika and Bojkovska, Katerina and Siljanoska, Julijana (2016) CONSUMER BEHAVIOR AND CHALLENGES IN THE STRATEGIC PLANNING OF THE ENTERPRISES IN THE DIGITAL ENVIRONMENT: CASE OF MACEDОNIA. In: International Balkan and Near Eastern Social Science Conference Series (IBANESS),, 29-30 October, 2016, Faculty of Economics Prilep, Macedonia.
Full text not available from this repository. (Request a copy)Abstract
Functioning in today's world is completely changing under the influence of the dominant use of information technology. The rapid development of the technology and the Internet drastically alters both consumers and enterprise's environment. The Internet is widely accepted by the consumers which manifestly changes their behavior. The consumers use the Internet as a tool for searching various information, products, services, for exchanging experience, communication etc., which eventually results in ordering and/or buying products and services via Internet.
The digital environment has changed the way consumers and businesses interact, provided new opportunities by facilitating access to information and reduced transaction costs.
The aim of the paper is to analyse the altered behavior of the consumers caused by the Internet usage and challenges of the enterprises for implementation of strategic approach in the new digital environment. Enterprises have a limited insight in their consumers, therefore strategic analysis are necessary for them in a new changeable environment, which will ensure competitive advantage and adequately meet the demands of modern consumers.
Key words: the Internet consumers, changing behavior, digital environment, strategic planning, , e-strategy.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mr Dimitar Risteski |
| Date Deposited: | 13 Sep 2019 06:38 |
| Last Modified: | 20 Nov 2019 11:35 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/1932 |
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