Angelevska - Najdeska, Katerina (2018) ASSESSING THE INSURANCE MARKET AND PREDICTING THE SALE OF INSURANCE SERVICES1. In: INSCOSES 2018.
Full text not available from this repository.Abstract
In order to reach their goals, the insurance companies should provide information about the direction and scope of their activities aimed at researching and meeting the needs and desires of consumers of insurance services on the insurance market.The insurance companies must make the right decision about how and which of their products and services will take place on selected market segments. It is extremely important how the consumer perceives the service and how it treats it in relation to the competitive offer.Тo build good business and
profitable relationships with its customers, the insurance company should first analyze and understand customers’ needs and offer them a product as a set of insurance services with greater value than that of competitors.
KEY WORDS: insurance market, insurance services, market potential, sales potential
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Tourism and Hospitality |
| Depositing User: | Mr Bojan Sekulovski |
| Date Deposited: | 21 Feb 2019 13:30 |
| Last Modified: | 13 Oct 2022 10:58 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/1766 |
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