REGIONAL TOURISM SEASONALITY PATTERNS IN MACEDONIA: A COMPARATIVE ANALYSIS

Trajkov, Aleksandar and Treneska, Sofija and Gjoreska, Marija (2024) REGIONAL TOURISM SEASONALITY PATTERNS IN MACEDONIA: A COMPARATIVE ANALYSIS. Proceedings of the Symposium GLOBAL SUSTAINABLE SCIENTIFIC SYMPOSIUM IN SLOVENIA 2024 (GSSSiS 2024) . Svetovanje in izobraževanje, Dolga Poljana, pp. 137-146. ISBN 978-961-96401-6-6

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Abstract

Extended summary
Intention: The study aims to explore and quantify the patterns of tourist seasonality across different regions in Macedonia, focusing on both domestic and international tourism influences.
Objective: The primary objective is to identify the contributions of various regions to overall tourism seasonality in Macedonia and to understand the role of domestic tourism in shaping these seasonal patterns.
Methodology: The research employs statistical techniques, including the calculation of Gini coefficients and the analysis of tourist overnight data from 2010 to 2023. Lorenz curve analysis is also used to compare the impact of domestic and foreign tourists on seasonality.
Research Findings: The study finds significant regional heterogeneity in Macedonia's tourism industry. The Southwestern and Southeastern regions dominate, contributing over two-thirds of total tourist overnights in 2023. These regions exhibit moderate to high seasonality, influenced by popular destinations such as Lake Ohrid and Lake Dojran. The overall seasonality in Macedonia is moderate to high, with Gini coefficients ranging from 0.42 to 0.47, peaking during the summer months. Domestic tourists have a greater impact
on seasonality, particularly in the Southwestern and Southeastern regions.
Scientific Value: This study adds to the scientific understanding of tourism seasonality by providing detailed regional analysis and highlighting the significant role of domestic tourism. It uses robust statistical methods to offer insights into the seasonal patterns of tourist arrivals.
Practical Value: For policymakers and tourism businesses, the study offers practical recommendations to mitigate seasonality. These include promoting off-season attractions, improving infrastructure, and targeting marketing campaigns to encourage year-round tourism.
Research Limitations: The study is limited by its focus on quantitative data, which may not capture the full range of factors influencing tourist behavior. Additionally, the impact of external variables such as economic conditions or political stability is not considered.
Originality: This research is original in its detailed examination of regional seasonality in Macedonia's tourism industry, particularly in highlighting the dominant role of domestic tourists. It provides a nuanced understanding of how different regions contribute to overall tourism seasonality and offers actionable insights for managing these patterns.

Item Type:	Book
Additional Information:	COBISS.SI-ID 201119235 ISBN 978-961-96401-6-6
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Aleksandar Trajkov
Date Deposited:	17 Oct 2025 09:43
Last Modified:	17 Oct 2025 10:07
URI:	https://eprints.uklo.edu.mk/id/eprint/11146

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