THAT’S INTERNET FOR “SARCASM”: SARCASM IN DIGITAL DISCOURSE

Shalevska, Elena and Kostadinovska-Stojchevska, Bisera (2024) THAT’S INTERNET FOR “SARCASM”: SARCASM IN DIGITAL DISCOURSE. Teacher, 28. ISSN 1857-8888

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Abstract

n the digital landscape of now, in which emojis and memes reign supreme, sarcasm is expressed in novel ways –from irregular capitalization (sUcH aS tHis), through the use of certain emojis and exaggerations, all the way to the “embrace” of quotation marks (“see”). Yet sarcasm continues to be difficult to convey online. Which is why Internet users have successfully implemented these and other ways of signaling it. The literature review conducted for the purpose of this qualitative study reveals that many unique linguistic and non-linguistic means play a crucial role in signaling sarcasm online. By purposefully altering the standard capitalization rules, using emojis, misplaced formal language, too many punctuation marks and obvious exaggerations, users create a visual dissonance that conveys the intended sarcastic tone. Furthermore, to convey insincerity, users also use quotation marks or hashtags as an additional layer of their insincere indication.This study’s findings contribute to a deeper understanding of sarcasm's evolution in digital English

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions:	Faculty of Education
Depositing User:	MA Elena Shalevska
Date Deposited:	27 Mar 2025 09:06
Last Modified:	27 Mar 2025 09:06
URI:	https://eprints.uklo.edu.mk/id/eprint/10826

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