Creating an ad for a facebook business page as a social media targeting

Gligorovski, Violeta and Odzaklieska, Dragica and Mancheski, Gjorgji Creating an ad for a facebook business page as a social media targeting. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series. ISSN 2344-3685

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Abstract

As an introduction to this paper will be elaborated the concept of Social media targeting and focusing on the types of
Facebook ads that are frequently used worldwide as the most exploited social media. The purpose of this paper is to
create an ad on a Facebook business page (vegans products) and to show the importance of Facebook manager
application as a tool for creating better performances of the on line business. The paper will give a short explanation
how to create an ad and how to target the location of the viewers, their gender, education level, job title etc. Also, it
will be explained how to create a budget and a schedule for the campaign and the placement of the campaign (devices
types, platforms).

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Economics
Depositing User:	PhD Violeta Gligorovski
Date Deposited:	25 Feb 2025 08:56
Last Modified:	25 Feb 2025 08:56
URI:	https://eprints.uklo.edu.mk/id/eprint/10784

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