Kepeska, Nina and Simonceska, Lidija Public relations as a function of creating the identity of a tourist destination. In: 8th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture ITEMA 2024 Dubai, UAE, October 24, 2024, Zayed University, Dubai, UAE. (Submitted)
Full text not available from this repository.Abstract
There are millions of known and less known tourist destinations on Earth. In this sea of information, it is not uncommon to see the following recommendations: TOP world tourist destinations; Best European travel destinations; 25 places you should visit in your life; 10 unusual places on Earth; Best world sunsets; The 8 most unusual lakes in the world; Villages you must visit. The following question arises: How can one destination become visible, attractive and competitive, saving itself a place on the world tourist map, in this vast offer? The authors of this scientific research are focused on the public relations research and the communications, in the function of to identifying the core values of the tourist destination as a potential for making such destination recognizable and valorised on the global tourist market.
The tourism is an important economic branch which may provide large revenues, allowing comfortable living for entire cities and states. The number of tourists as modern nomads is increasing every day, as well as the thirst for new destinations that will satisfy their needs and desires, which are created with a tourist offer and presented through PR. One of the motives and inspirations for this research was the authorses's zeal with the tiny town of Trinidad in central Cuba, protected by UNESCO, and how it manages to attract millions new tourists every year, in a situation where the country had restricted communications with the rest of the world. The answer is in the authentic identity of this middle century town, in its colourful, colonial architecture, in its old pavement, in its recognizable art and culture, in its friendly and relaxed hosts, which are all magnet for tourist of all ages and continents.
In the digital era of globalization and standardization of tourism, starting from the importance and inexhaustible possibilities of public relations and social networking, this scientific research is in the context of identity creation as a key factor for tourist destination attractiveness. The theoretical research of public relations and identity in function of the tourism development is supported by empirical research, that includes many respondents on several aspects of the current situation of Ohrid, thus determining just how much this most important tourist destination in North Macedonia is recognizable and attractive on the global market. Through constructive criticism and friendly advice, upon determining the strengths and weaknesses, recommendations for future actions will be given, i.e. where and in what manner should the tourist entities and related fields be motivated to implement modern and innovative PR solutions.
The ultimate goal of this scientific research is building a globally better image, reputation and branding of Ohrid, which will result in creating a more quality, segmented tourist offer that will be well placed, easily accessible and valorised on the market and will have multiple positive effects on the destination, the guests, and the tourist and community entities, with long-term sustainability.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Other social sciences |
| Divisions: | Faculty of Information and Communication Technologies |
| Depositing User: | PhD Lidija Simonceska |
| Date Deposited: | 16 Dec 2024 07:38 |
| Last Modified: | 16 Dec 2024 07:38 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/10473 |
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