MANAGIING THE CHANGES IN OHRID'S HOTEL OFFER THROUGH BOUTIQUE HOTELS

Simonceska, Lidija and Strezovska, Jagotka (2024) MANAGIING THE CHANGES IN OHRID'S HOTEL OFFER THROUGH BOUTIQUE HOTELS. In: 3rd International Conference „CONFERENCE ON ADVANCES IN SCIENCE AND TECHNOLOGY“ COAST 2024, 29 May - 01 June 2024, Herceh Novi, Montenegro.

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Abstract

Ohrid is the most attractive tourist destination of the Republic of North Macedonia. With its natural and anthropogenic values, it has always been interesting and attractive to tourists, especially foreign visitors. The characteristics and beauties of Lake Ohrid, the cultural-historical heritage as well as the natural, environmental and ethno-social motives are factors that make Ohrid the largest and most famous tourist center of the Republic of Macedonia. Against the significant tourist values, the content of Ohrid's hotel offer is not set as a factor for increasing its competitiveness on the international tourist market.
In this context, changes in the hotel offer are necessary. Managing changes through an innovative approach to the establishment of boutique hotels is a significant strategic direction towards the improvement of hotel services in Ohrid.
Starting from that, this paper will carry out a theoretical and empirical investigation of the concept of boutique hotels and three basic aspects related to them: the brand, the formation of an appropriate organizational structure and the communications that employees make with each other and with guests. For this purpose, an analysis of these elements will be carried out in the SU hotel, one of the most renowned hotels on the Ohrid Riviera. Through the use of the survey technique, emphasis will be placed on researching the suitability of human resources in the hotel, their loyalty to hotel activities and the satisfaction of working in the hotel.

Item Type:	Conference or Workshop Item (Speech)
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	PhD Lidija Simonceska
Date Deposited:	02 Dec 2024 12:00
Last Modified:	02 Dec 2024 12:00
URI:	https://eprints.uklo.edu.mk/id/eprint/10466

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