Digital services as a tool for creating competitive advantage in the banking sector in north Macedonia

Stojkovski, Viktorija and Nenovski, Blagoj (2021) Digital services as a tool for creating competitive advantage in the banking sector in north Macedonia. Journal of Liberty and International Affairs, 7 (1). pp. 79-93. ISSN 1857-9760

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Abstract

In the last few years participants of the banking sector in North Macedonia are facing big competition as a result of the increased innovations between these participants. The only way for banks to stay relevant with their operations is to create a sustainable competitive advantage. For an organization to hold out in a competitive environment, it needs to develop competitive strategies. One of the aspects of creating a competitive advantage in the banking sector is creating digital services. These services have a high impact on the banking sector and enable banks to have a competitive advantage in different manners. In addition to a theoretical approach to creating a competitive advantage in the banking sector, we conducted empirical research on how banks in North Macedonia create competitive advantage by offering digital services. This paper aims to describe the end-users attitude on digital banking services as …

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Natural sciences > Computer and information sciences Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Law
Depositing User:	Pfk Eprints
Date Deposited:	21 Nov 2024 18:08
Last Modified:	21 Nov 2024 18:08
URI:	https://eprints.uklo.edu.mk/id/eprint/10442

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