Competitiveness - The Basic Driver of The Market Economy

Kareska, Katerina (2023) Competitiveness - The Basic Driver of The Market Economy. International Journal of Current Researches in Sciences, Social Sciences and Languages, 03 (02). ISSN 2319-7579

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Abstract

In addition to the speed and introduction of technological changes, the dynamics and globalization of operations and internationalization of the market, the study and management of competitiveness is gaining more and more importance. Competitiveness represents the ability of organizations, economic branches and the state to operate, maintain, advance, and work according to the principles of efficiency and effectiveness to beat the competition. So,competitiveness represents superiority over rivals and other competitors in the market.
The research in this paper was carried out in accordance with the modern methodology of scientific
research work. It is based on an analytical descriptive methodology that aims to provide relevant
insights into the competitiveness of organizations, where they will answer the essential questions
posed in the research.
In the era of globalization, competitive advantage is achieved by those organizations that are ready
for radical changes and that apply methods and concepts of continuous improvement. Sustainable competitive advantage is achieved by organizations that are significantly differentiated in relation to the competition, i.e. organizations that are able to raise performance in relation to the competition,apply innovations, develop new superior products and services, build a strong brand and a positive
image by applying explicit advertising .

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Scientific Tobacco Institute
Depositing User:	Prof d-r. Katerina Kareska
Date Deposited:	29 Oct 2024 09:46
Last Modified:	29 Oct 2024 09:46
URI:	https://eprints.uklo.edu.mk/id/eprint/10076

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