The market as a factor for valorization of the tourist resources - the case of Macedonia

Angelevska Najdeska, Katerina and Cickovska, Elena (2022) The market as a factor for valorization of the tourist resources - the case of Macedonia. In: Contemporary Issues in Economy & Technology – CIET 2022, 16-17.06.2022, Valencia, Spain.

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Abstract. The tourist market is unique in its specificity and differs significantly from any other type of market of goods or services. However, it is still based on a combination of supply and demand as integral parts of that market. When researching and analysing the tourist supply and demand, special emphasis is placed on the attractive elements - resources, services, and prices. The attractive elements of the market or the tourist resources are objects or phenomena of natural and anthropogenic origin that attract tourists, enabling them to meet the basic tourist needs, i.e. their cultural and recreational needs. The attractiveness of resources is a very variable category under the influence of various factors, but the specificity of the objects of supply and demand in the tourist market should be especially emphasized. In the effort to achieve successful development of tourism, the movement of tourist demand is of great importance. Crucial are the factors that influence the demand and cause changes in the wishes and needs of potential tourists and their expectations for resolving those demands.The complexity of the tourist needs, which is manifested in each individual as a need for a certain combination of basic and additional services, must be satisfied with a complex tourist product, which implies temporal and spatial synchronization of attractive, communicative and receptive factors. Valorization is an integral part of market research and cannot be done independently of the research of the relationship between supply and demand, unlike some other markets of goods and services, between which an optimal degree of correspondence should be established.Since the are at a certain, this should be taken into account In the tourist valorization of resources and in tourist market research the seasonal character of the tourist trade and the spatial distance between tourist supply and demand should be taken into account.Given the specificity, complexity and heterogeneity of the tourist market and especially its spatial and temporal variability, then it is clear that it is impossible to apply a single method in researching the tourist market. Therefore, it is best to combine different methods in order to attain accurate results and a valid assessment of the dimension of the tourist demand perspective. Key words:tourist valorization, tourist resources, tourist market, tourist offer, tourist demand

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r. Katerina Angelevska Najdeska
Date Deposited: 13 Oct 2022 10:52
Last Modified: 13 Oct 2022 10:52

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