Development of Marketing Positioning of the Pilotless Bus in the Russian Market

Gorokhova, Anna and Efremov, Andrey (2021) Development of Marketing Positioning of the Pilotless Bus in the Russian Market. Transport for Today's Society.

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Official URL: https://ttsconf.org/

Abstract

Abstract – In paper technique of development of pilotless bus marketing positioning in the Russian market will be offered. The technique consists of 4 stages: a research in positioning; determination of key properties of pilotless bus, company, market; definition of the development directions of the pilotless bus; comparative assessment of positioning options. Keywords – Pilotless bus (unmanned bus), Positioning, Marketing, Consumer perception.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Engineering and Technology > Other engineering and technologies
Divisions: Faculty of Technical Sciences
Depositing User: Prof. d-r. Marija Malenkovska
Date Deposited: 13 Apr 2022 21:22
Last Modified: 13 Apr 2022 21:22
URI: http://eprints.uklo.edu.mk/id/eprint/6925

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