DIMENSION OF QUALITY IN TOURISM: A SMALL BUSINESS PERSPECTIVE

Nikolovski, Branko and Dimoska, Tatjana (2015) DIMENSION OF QUALITY IN TOURISM: A SMALL BUSINESS PERSPECTIVE. “Knowledge” International Journal Scientific & Applicative Papers Vol. 9, 9. ISSN 1857-92

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Abstract

Tourism product satisfies different consumer needs. Tourism product characteristics are translated into specifications, which reflect dimensions of wanted quality levels of tourism product. Different products can have different definitions for acceptable quality levels. Therefore, managers interested in quality management as an organizational culture change, need to understand dimensions of the term quality, management, tourism product, service, tourist needs and the role of quality management initiatives in raising small business competitiveness. Key words: small business in tourism, tourism product, quality, entrepreneurship

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Ftu Eprints
Date Deposited: 24 Mar 2020 14:55
Last Modified: 24 Mar 2020 14:55
URI: http://eprints.uklo.edu.mk/id/eprint/4211

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