Rechkoski, Risto and Rechkoska, Gordana and Petrovska, Elena and Shikoska, Ustijana (2009) WEB 2.0 TOURISM AND HOSPITALITY EXPERIENCES IN THE REPUBLIC OF MACEDONIA. In: 27th EUROCHRIE Conference “From Services to Experiences in Tourism and the Hospitality Industry and Education”.

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Helsinki 2009 Paper Gordana.doc

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Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Web 2.0 technologies tend to foster innovation in the assembly of systems and sites composed by pulling together features from distributed, independent developers. Web 2.0 technology encourages tourism & hospitality experiences in the Republic of Macedonia enabled content and of services. "Web 2.0"-oriented applications derive their effectiveness from the inter-human connections and from the network effects that Web 2.0 makes possible, and growing in effectiveness in proportion as people make more use of them, in tourism and hospitality and public sector, too. Others can operate offline but gain advantages from going online. Some applications operate offline but gain features online. Level-0 applications work as well offline as online. Web 2.0 websites allow users to do more than just retrieve information. Web 2.0 technology infrastructure contains server-software, messaging protocols, standards-oriented browsers various client-applications. Web 2.0 tourism and hospitality websites typically include searches - the ease of finding information through keyword search which makes the platform valuable, links - guides to important pieces of information, a categorization of content by creating tags that are simple, one-word descriptions to facilitate searching and avoid rigid, pre-made categories, extensions, automation of some of the work and pattern matching. Universities in the Republic of Macedonia are using Web 2.0 experiences in order to reach out and engage with Generation Y and other prospective students according to recent reports, as social networking websites - You tube, My space, Facebook, etc., upgrading institutions’ websites in Generation Y-friendly ways (e.g., stand-alone micro-websites with minimal navigation); and virtual learning environments such as Moodle enable prospective students to log on and ask questions, make any changes of the content by sending e-mails. Web 2.0 experiences initiatives are being employed within the public sector, also in tourism & hospitality giving more currency to the term Government 2.0. Web 2.0 websites such as Twitter, YouTube and Facebook have helped in providing a feasible way for customers to connect with higher government officials, tourism and hospitality offices. The analysis of the tourism and hospitality implications of "Web 2.0" applications and loosely-associated technologies such as social-networking, open-source, open-content, file-sharing, peer-production, has also gained scientific importance. Tourist organizations could make use of these principles and models in order to prosper with the help of Web 2.0-like applications. According to the Travel Industry Association, tourism generates $1.3 trillion in economic activity, which shows web 2.0 I tourism & hospitality importance world wide, although an argument exists that "Web 2.0" does not represent a new version of the World Wide Web at all, but merely continues to use so-called "Web 1.0" technologies and concepts. . Key words: Web 2.0, experiences, software, Web 2.0 tourism & hospitality websites, customers, Web 2.0 public sector applications, Web 2.0 technology infrastructure

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 10 Mar 2020 12:30
Last Modified: 10 Mar 2020 12:30
URI: http://eprints.uklo.edu.mk/id/eprint/4068

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