THE IMPORTANCE OF THE ACQUISITION OVERVIEW REPORT USING GOOGLE ANALYTICS TO MEASURE THE PERFORMANCE OF VARIOUS TRAFFIC SOURCES IN A DIGITAL ECONOMY

Gligorovski, Violeta and Mancheski, Gjorgji and Mamuti, Agim (2019) THE IMPORTANCE OF THE ACQUISITION OVERVIEW REPORT USING GOOGLE ANALYTICS TO MEASURE THE PERFORMANCE OF VARIOUS TRAFFIC SOURCES IN A DIGITAL ECONOMY. Strategic Management and Decision Support Systems in Strategic Management.

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Abstract

A new, digital economy would be introduced and a short comparat ive analysis would be made between the old and the new digital economy as we are approaching new cyber era ahead, where material capital would have no meaning. Also, the aim of this paper is to show the importance of the acquisition overview report and how it allows us to measure the performance of various traffic sources (channels ) through behaviour and conversion analysis or how visitors arrive to your web site (on line business). Analyses s hown in this paper were made for a 4-month period of time. Using Google analytics will help us explain the meaning o f the referral, social, direct, organic search and display users. Also, we can see how busin esses are moving forward from material to digital space.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 18 Feb 2020 10:29
Last Modified: 13 Mar 2020 10:43
URI: http://eprints.uklo.edu.mk/id/eprint/3042

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